ADVERTISING/SPONSORS

RADIO ADVERTISING

Here are a few definitions:

Len – Length in seconds

Spots – Number of times the commercial will run

Rate – Cost per advertising spot

Cost – Rate times the number of spots

Average Quarterly Hour (AQH) – The average number of persons listening to a particular station for at least five minutes during a 15-minute period

AQH Rtg – The AQH divided by the population x 100

Frequency (Freq) – The average number of times the same person will hear a commercial

Net Reach – The number of different persons reached in a given schedule.

Spots – Number of times the commercial will run

Rate – Cost per advertising spot

Cost – Rate times the number of spots

Average Quarterly Hour (AQH) – The average number of persons listening to a particular station for at least five minutes during a 15-minute period

AQH Rtg – The AQH divided by the population x 100

Frequency (Freq) – The average number of times the same person will hear a commercial

Net Reach – The number of different persons reached in a given schedule.

Since there are many words and terms that are unique to radio advertising, you want to understand them before agreeing to a price.