ADVERTISING/SPONSORS

RADIO ADVERTISING

Here are a few definitions:

Len – Length in seconds
Spots – Number of times the commercial will run
Rate – Cost per advertising spot
Cost – Rate times the number of spots
Average Quarterly Hour (AQH) – The average number of persons listening to a particular station for at least five minutes during a 15-minute period
AQH Rtg – The AQH divided by the population x 100
Frequency (Freq) – The average number of times the same person will hear a commercial
Net Reach – The number of different persons reached in a given schedule.

Since there are many words and terms that are unique to radio advertising, you want to understand them before agreeing to a price.

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